Framework for Building Research Marketing Campaigns with AI

Join FirstIgnite for an engaging live Q&A session featuring Andy Rankin, Marketing Manager at Idaho National Laboratory (INL), as he shares insights into successful outbound marketing strategies.

What to Expect:

Andy’s Marketing Journey – How he transitioned into tech transfer marketing and his role at INL.

INL’s Outbound Marketing Success – Real-world examples of impactful campaigns, including challenges, AI integration, and key success metrics.

A Practical Marketing Framework – A step-by-step guide to building a repeatable and effective marketing campaign.

Live Q&A – Get your questions answered directly by Andy in an interactive discussion.

Whether you're in marketing, tech transfer, commercialization, or any university department focused on industry engagement, this session will provide actionable strategies to enhance your outreach efforts. Don’t miss this opportunity to learn from INL’s marketing expertise and apply these best practices to your own work!