Level Up Your Loyalty Game: Why Gamification is the Missing Engine in Modern Customer Engagement

Level Up Your Loyalty Game: Why Gamification is the Missing Engine in Modern Customer Engagement

📅 Tuesday, September 30th, 2025 | 🕛 4:00 PM CEST | ⏱️ ~ 1 hour

Customers today are always on, endlessly scrolling, and constantly chasing the next dopamine hit. Your loyalty program isn’t just competing with other brands: it’s competing with TikTok, overpriced “self-care” donuts, and yes, even another Labubu.

With attention spans now shorter than a goldfish’s, engagement has never been harder to earn—or more valuable to keep. Customers are joining more loyalty programs than ever, but they’re also less committed, less emotionally connected, and quicker to forget you exist. Predictable, transactional programs won’t hold their attention.

That’s where gamification changes the game.

Join us for a practical, insight-packed session where loyalty experts will show you how to turn your loyalty program into a habit-forming experience that people want to return to.

🎁 Bonus: After the webinar, all participants will receive our brand-new e-book on gamification in loyalty, filled with expert insights and ready-to-use strategies.

💬 Join The Conversation With:

• Wojciech Gil - Business Solution Manager, Loyalty at Comarch
• Premal Patel - Lead Consultant at The Loyalty People
• Sam Calcagno - Product Marketing Manager at Comarch
• Wojciech Osuch - Head of Growth Strategy Poland, Accenture Song 

🧭 Agenda:

Welcome and introduction

Discussion Panel:

The Psychology of Gamification – and Why It Works

• Core mechanics that build engagement: quests, streaks, levels
• How gamification taps into motivation, habit loops, and reward anticipation
• Cross-industry inspiration:

➡️ Retail – instant wins & tiered missions

➡️ Banking – savings challenges & goals

➡️ Travel – destination-based challenges & rewards

What’s Broken in Loyalty Today

• Why customer engagement is declining
• Key findings from the 2025 Loyalty Predictions report
• What today’s customers really expect beyond points & discounts

From Theory to Practice: How to Gamify Effectively

• What makes gamification work (and what doesn’t)
• Common challenges & how to overcome them
• Platform-ready solutions: AI personalization, real-time campaigns, gamified UX

4. Live Q&A + Summary

• Your questions, answered live

🎥 All registered participants will receive access to the full webinar recording.

📘 Plus: Be the first to get our upcoming e-book on Loyalty Gamification, sent directly to your inbox after the event.