About this event
What drives consistently successful fundraisers? It’s not just strategy—it’s habits.
In this session, Josh Hirsch and Mallory Erickson will explore how behavioral science and AI help fundraisers reduce friction, build better habits, and drive donor action. Through real-world examples and practical frameworks, you’ll discover how the right tools empower fundraisers—and donors—to overcome common barriers.
Key takeaways:
Understand habit formation and behavior design in fundraising
Learn how AI enhances motivation, ability, and donor engagement
See how technology (like Fundraise Up) reduces donor friction
Apply five actionable strategies to improve fundraising habits
Explore the intersection of behavioral science and responsible AI
Whether you're optimizing donor journeys, streamlining workflows, or strengthening your team’s impact, this session will equip you with the strategies to make it happen.
Fundraise Up is a technology company unlocking the world’s generosity potential by optimizing the way people give.