Consumer Closeness 2.0: How Asahi gets up close and personal with its customers

Think you know your consumer? Think again.

Today’s consumers are complex, fast-moving, and harder to pin down than ever. Understanding them means ditching assumptions and listening without filters.

From agile insight communities to human-first research, Asahi is building true consumer closeness into the way it works – not just as a one-off initiative, but as a business-wide mindset.

Join Bulbshare’s Robbie Johnson and Asahi’s Nicola Jarrett, on 30th October at 10am ET/3pm GMT as we share how to embed consumer closeness at scale – and why it’s changing the way teams think, create and act.

Covering:

• The business case behind consumer closeness: How deep empathy drives better business decisions
• What consumer closeness actually means: Going beyond the survey for consumer immersion
• BTS with Asahi: Understanding a leading brand’s approach to consumer-centricity
• Challenges and next steps: Diving deeper into the operational realities of consumer closeness
• Tangible and actionable next steps: Your guide to building closeness into your insight model