Fixing Low Ad Grant Spend: Here’s What to Try Next

Is your Ad Grant stuck in low gear? We’ll show you how to diagnose what’s dragging your spend down, and the fixes that work. Whether it’s keyword gaps, campaign structure, or compliance flags, we’ll help you cut through the guesswork. Save your seat and start turning things around.

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In this webinar, we'll explore:

• How to tell if low spend is caused by structure, strategy, or settings
• What affects your Quality Score, and how it impacts daily Ad Grant spend
• How keyword targeting can limit (or unlock) your Ad Grant spend
• Why campaign type and setup directly affect how much you can use your grant

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.