About this event
Covid-19’s impact on brands is becoming clearer every day: customer loyalty is low and the cost of acquiring new customers is high. Marketers need to focus on creating and sustaining engagement with each and every customer. Acquia’s latest customer experience trends report – “Deliver a Modern Digital CX: A Guide for Marketing Innovators” – explores global and regional shifts in marketing and consumer expectations about CX based on surveys of over 8,000 global consumers and 800 marketers.
In this webinar, Acquia’s VP Marketing, EMEA, Tom Bianchi, unpacks the report and pulls out critical learnings and take-aways. You will also hear how the world's leading retail brands like Clarks and J.Crew have implemented martech over the past year in fundamental, business-impacting ways.
Key takeaways:
- Global trends in the adoption of CX and marketing technology with a focus on Digital Asset Management
- How organizations are pivoting their CX strategy in a post-pandemic world
- A behind the scenes look at the martech being used by global retail brands
Speakers:
Paul Skeldon, Editor - InternetRetailing
Tom Bianchi, VP Marketing EMEA - Acquia
