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Avon's Success Story - Growing D2C Online

About this event

For over 135 years, Avon has been transforming lives across the globe. Founded in 1886, Avon is a global cosmetics company, offering an extensive range of makeup and personal care products. Famous for their unique direct selling strategy, Avon representatives have been offering customers a personalised approach to buying their cosmetics for years.

Now selling online, Avon have been able to expand its reach further than ever, without sacrificing the personalised service it’s known for. In this webinar we’ll hear from Phil Chamberlain – Digital Product Owner at Avon, Phoebe Bainsfair – Merchant Success manager at Shopify and Velstar on Avon’s Digital transformation journey.

During this webinar, we’ll discuss:

  • Challenges Avon encountered on their legacy platform and how they decided a migration was key to growth
  • How Avon navigated internal stakeholders to a ‘new future
  • Why Avon chose Shopify and how Velstar guided them through this digital transformation?
  • How to chose the right tech stack for your needs
  • Avon’s plans for the future
  • Q&A

Save your spot now!



Hosted by

  • Guest speaker
    PB G
    Phoebe Bainsfair Merchant Success Manager @ Shopify

  • Guest speaker
    GP G
    Gavin Parkinson Client Services Director @ Velstar

  • Guest speaker
    PC G
    Phil Chamberlain Digital Product Owner @ Avon

  • Team member
    T
    Klevu Team

Klevu

AI-powered search & product discovery

Millions of shoppers use Klevu to discover products on their favorite ecommerce sites. Klevu's proprietary technology increases conversion, reduces bounce rates and drives loyalty for more than 3,000 global brands.