About this event
Most marketers know they need to tailor their message to their audience and they’ll use basic attributes like ‘company size’, ‘language’ and URL to be more relevant.
But what most marketers don’t know is - it takes more than just these basic attributes to deliver a message that drives conversions.
Find out how to use Google Tag Manager to create behavior-based events to trigger powerful messages right when your users are most engaged with your product.
The webinar will last about 45 minutes. Have questions? Send them in the webinar chat or join our CXL Facebook group here. It's a place for discussions about marketing, growth and optimization.
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Matthew Brandt has been doing analytics for over 50 companies from the ground up including tracking concepts, implementations, reporting and analysis of the data collected. The last 2 years Matthew has been delivering deep insights to all different departments and teams of a SaaS-company with a web-based accounting product. In this process, he has helped improve trial signup and trial to sale conversion rates, leverage onboarding to give users a faster time-to-value, reduce customer support requests and improve product development through precise data and insights.