Building a Future-Proof Data Platform – Pioneer Insights from Publicis

You probably remember that data has been named the ‘new oil’ a few years ago. Nowadays, companies are struggling with the construction of their ‘refineries’.

According to research, currently five out of six Data Product teams spend more than 25% of their time on deploying, operating and maintaining existing products – time that cannot be used to build and operate new systems that unlock the value of their companies’ data.

The reasons for this are manifold and range from governance to tool integration to organizational alignment.

But despite the diversity of these challenges, they can all be tackled with one solution: A well-designed, well-built and well-integrated data platform that allows your teams to scale their solutions.

But do not be mistaken: The path towards building such a platform is full of hurdles and pitfalls itself.

During this webinar, we will show you the map we use to walk this treacherous road together with our clients. On top of that, one of our data consultant at Publicis Media Group will tell you about their journey towards such a scalable, modern data platform: From the obstacles they had to face, to the solutions they came up with and the learnings they drew.

👉 On the agenda:

🤔 Current state of data platforms

🧐 Data platform journey & actionable map

💡 Publicis case study & lessons learned

❔ Q&A Session

👋 Can't attend live? Register now to receive the recording and the slide deck within 24 hours after the live session.