Google Ad Grant 101: What Every Nonprofit Needs to Know

Heard of the Google Ad Grant but are not sure what it is or how it works?

This session is a clear, practical introduction to the program and how nonprofits use it to show up in search results on Google. We’ll walk through what the grant offers, who it’s for, and what it actually takes to get started and see results.

Whether you’re exploring it for the first time or trying to understand if it’s a fit, this will give you a solid foundation.

What we'll discuss:

✅ What the Google Ad Grant is and how the $10,000 monthly budget works

✅ Who is eligible and what the application process looks like

✅ How nonprofits use search ads to reach people actively looking for their mission

✅ Common misconceptions and what to expect in the early stages

✅ What’s required to maintain the grant and build momentum over time

📆 Register now to save your spot. Recording included.

Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

Connect on LinkedIn

Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.