About this event
How to position your product the right way
Positioning of your product is vital - here's how to get it rightPositioning a company, its products, and technology is a difficult task for anyone. Learn what works and what doesn't - without making the same mistakes the hard way.
Lucas will break down positioning on both a company and product level. In this webinar, you will get an in-depth view into a case study featuring a real SaaS positioning project with a company, the product, and their technology positioning. Find out what obstacles the company faced, lessons learned, and what impact the project had on their end result.
In this webinar, you'll learn to:
- Differentiate company positioning from product positioning
- Set a clear owner within the company for positioning
- Avoid pitfalls when running your own positioning project(s)
- Implement the best practices within your organization
- Position your product to make more sales
The webinar will last about 45 minutes. Have questions? Send them in the webinar chat or join our CXL Facebook group here. It's a place for discussions about marketing, growth and optimization.
Hosted by
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Guest speaker
Lucas Weber Product Marketing Manager @ NostoLW G
Lucas Weber began his career as a Software Product Manager until finding his calling as a Software Product Marketing Manager, which utilizes his talents for communicating development "tech talk" into marketing and sales messaging and for positioning a product for success in companies of all sizes. He is the author of the popular book, “The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company” and the host of a brand new certification course, hosted by the CXL Institute, “Product Marketing for Technology Companies”.
