Education Focus - The changing behaviours of students, undergraduates and alumni post-COVID

The COVID-19 pandemic has exposed universities to unprecedented pressure; student recruitment is proving increasingly challenging, while remote learning has led to wide debate over student fees.

Marketing teams are at the centre of this storm, not only focused on effectively communicating to undergrads in this constantly shifting landscape, but also bringing in revenue through recruitment and alumni engagement. And all this needs to be done in a way that is smarter and more accountable than ever before.

But perhaps most challenging is the fact that COVID-19 has forced rapid changes in consumer behaviour, media consumption and attitudes across the board, meaning what used to work when it comes to marketing, might not work today and in the future.  

Join us for this must-see practical 45-minute webinar, hosted by specialist education social media agency, Prohibition, to explore the biggest behavioural changes caused by COVID-19, amongst three key audiences for the higher education sector: prospective students, undergraduates, and alumni.

We will cover:

·       Key insights per audience type

·       Attitudes and interests

·       Social media behaviours

·       Media consumption

·       Marketing touch points

·       Action plan for effective engagement

Essential for: mid-senior level social media, brand, marketing or comms professionals within further education or higher education establishments.  

WHO WILL THIS BE RELEVANT FOR?

Our events are specially designed for marketers responsible for social media, reference programs, online content or digital marketing and of course PR professionals working in Further or Higher Education – all will benefit from attending.

Join the conversation for this online on the day and before by sharing our regular hashtag: #pprevents

About Prohibition:

Prohibition is an education specialist, listed in Prolific North’s Top 15 PR Agencies, and is currently the PR Agency of the Year 2019 having also won a number of industry awards in 2019, 2018 and 2017 including Best Consumer Relations Campaign and Best Integrated Campaign 2019 and Best use of Social Media 2019. This agile dynamic consultancy has been described by the CIPR as: “An agency with clear differentiation in their market sector. Its commitment to nurturing the industry's young talent is not just laudable, but also has a clear business goal as they seek to build a regional powerhouse.”

About the speakers:

Chris Norton, Founder, Prohibition.

Chris Norton, is the managing director of the CIPR's Outstanding PR Consultancy 2018 Prohibition, and an award-winning crisis management practitioner with more than twenty years’ PR experience having worked both in-house and in a number of international consultancies.

Chris set up the UK’s first word-of-mouth marketing consultancy and the body that represented the industry, he is a regular winner of the “Best Use of Social Media” and "Best Integrated Campaign" awards. He is also a regular speaker on online communications and his Norton’s Notes blog is listed as the 7th most influential PR and social media blog in the UK.

In 2013, Chris co-authored the CIPR’s Social Media Handbook “Share This Too” which went on to become the fastest selling social media book on Amazon. He is a part-time lecturer on Digital Communications at Leeds Beckett University and also sat on the CIPR Committee as its social media coordinator. Chris has delivered social campaigns for clients such as: Sony Ericsson, Ronseal, Goldsmiths, Watches of Switzerland, Interflora, The Royal Shakespeare Company, Meadowhall, George Foreman, Russell Hobbs and Hallmark Cards.

Will Ockenden, Director, Prohibition

Will Ockenden is a co-owner at Prohibition, and is responsible for the agency’s creative and strategic outputs. Specialising in a range of sectors including B2B, corporate PR, and higher and further education, Will’s experience spans more than 15 years in the industry, both in the UK and in Australia, that has seen him work with leading brands including Deloitte, Qantas, TalkTalk, Interflora, Northumbria University and ENGIE UK. Will’s work has won multiple awards, and he has presided over Prohibition being named Prolific North’s PR agency of the year, the CIPR’s large agency of the year, as well as becoming a PR Week top 150 national consultancy.  

N.B Please note this event is not open to freelancers, or PR and social media agencies, unfortunately. The event is limited to two tickets per company due to limited space.