Can you trust the data behind your marketing decisions? What GA4 vs Matomo reveals

How confident are you that your analytics platform is showing you the full picture?

Data accuracy is one of the biggest challenges facing digital teams. Between consent requirements, tracking limitations, bot traffic and differences in measurement methodologies, the numbers in your analytics reports may not tell the whole story.

But how much does your choice of analytics platform actually influence what you see?

In this webinar, Matomo is joined by PerformRomance and Worldsites Gmbh, who ran Matomo and Google Analytics 4 side by side for 11 days.

Together, we'll explore their real-world comparison, what they observed, where the platforms differed and what those findings mean for organisations that rely on accurate data to make business decisions.

What you'll learn:

• 11 days of real-world testing: How PerformRomance and Worldsites Gmbh approached the comparison and what they discovered.
• The data you might be missing: Where measurement differences, consent and tracking limitations can affect analytics visibility.
• Understanding data discrepancies: Why GA4 and Matomo may report different numbers and how to investigate the causes.
• Beyond the numbers: What data quality, transparency and accuracy mean for enterprise decision-making.
• Evaluating your analytics setup: Practical considerations when assessing GA4, Matomo or alternative enterprise analytics platforms.

Ready to see what your own analytics platform might be missing?