About this event
Privacy regulations across US states continue to evolve, and the MSPA has become a cornerstone framework for organizations participating in the ad tech ecosystem. If you work with SSPs, DSPs, or other ad tech partners, signing the MSPA isn't optional, it's a requirement to keep your programmatic revenue streams compliant and operational. Join us for a focused walkthrough of what the MSPA means for your business, why signing it matters, and exactly how to complete the process without friction.
📅 When: October 20th at 11:30 AM EDT / 8:30 AM PDT / 5:30 PM CEST
🎙️ Speakers:
- Andrew Tobel, Assistant General Counsel at IAB
- Michael Lanoie, Product Marketing Manager at Didomi
Why attend:
Understand what the MSPA is and the compliance gap it addresses
Learn why signing is a requirement, not a recommendation, for continued partner integrations
Get a clear, step-by-step walkthrough of the signature process
Agenda:
- What is the MSPA? Overview of the Multi-State Privacy Agreement, the coalition behind it (IAB), and which US states/regulations it addresses
- Why it matters for you - The compliance and business risks of not signing, and how it connects to your existing consent management setup
- The signature requirement - Who needs to sign, deadlines, and what happens if you don't
- The process, step by step - Where to find the agreement, how to complete signature, what to expect afterward, and how Didomi supports you through it
- Live Q&A
Who should attend:
Privacy, legal, and marketing/ad ops teams responsible for compliance and partner integrations.
Didomi
Didomi allows organizations to place customer consent at the core of their strategy.Didomi builds technology that allows organizations to place customer consent at the core of their strategy. By making consent and preferences easily accessible, companies benefit from compliant customer data while seeing higher engagement and increased user trust.
