About this event
B2B buying has fundamentally changed. Customers are more informed and decision-making processes are more complex.
As a result, you need to offer actionable insights to stand out from the crowd and win influence with prospects and customers. That's why great thought leadership has become a powerful commercial tool.
This masterclass will explore how thought leadership can drive growth in B2B buying environment — helping brands convert insight into business impact, strengthen client relationships, and influence commercial outcomes.
In this session, you’ll learn how to:
Our thought leadership masterclass series is designed for senior executives in marketing, content strategy, communications or sales who are ready to start developing a high-impact thought leadership strategy.
HOSTED BY
Sean Kearns
Strategy and Innovation Director
FT Longitude
Sean is responsible for spearheading the growth, quality and relevance of FT Longitude’s products and services. His underlying goal is always the same: to increase the value to clients and their most important audiences by ensuring that every campaign is guided by intelligent planning and creative clarity.
Megan Wright
Content Director and Head of Audio
FT Longitude
Megan brings together a passion for storytelling and global experience in thought leadership to craft meaningful content that resonates. She also utilises her skills in strategy, production and editorial to support the development of a growing portfolio of audio and video content.
Hosted by
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Team member
Emily Taylor Gregory Marketing Director @ LongitudeT
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Team member
Felix Gústavsson Digital Marketing Manager @ FT LongitudeT
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Team member
Megan Wright Senior Editor and Head of Audio @ LongitudeT
With a passion for storytelling and global experience in thought leadership, Meg utilises her skills in writing, editing, podcast and video production to develop and execute strategic campaigns that drive the right results for her clients.
FT Longitude
Webinars from FT LongitudeWe harness the power of intelligence with influence to leave a lasting impression on the world of business. With a focus on pioneering thought leadership strategies, we create high-impact campaigns that transform perceptions.
