Examining the Sponsorship and Media Landscape in Women’s Sports

Wednesday, September 20 | 12:30 PM ET

Examining the Sponsorship and Media Landscape in Women’s Sports

What we will discuss:

• Social & sponsorship benchmarks for female athletes across different sports

• Which women's sports organizations generate the most fan engagement

• Top brands successfully being promoted across women’s sports

• Examples of top partnerships & campaigns across women’s sports

• Discussion with other brand marketers invested in women’s sports sponsorship

Who should attend:

• Brands interested in investing in women’s sports

• Heads of Sponsorship/Partnership

• Team, league, and brand decision-makers

• Digital and social media professionals focused on content creation

• Fan engagement supervisors

• Data-driven analysts and market researchers

Featured Speakers (More speakers to be announced)

Eva Rieder | VP of Marketing, KORE: Eva is the VP of Marketing at KORE where she leads marketing strategy and oversees content, digital, product marketing, and events. Over the past 10 years, Eva has worked across brand, sport, and tech organizations focusing on marketing optimization, sponsorships, and brand building.

Jess Smith | Head of Revenue, Angel City FC: Jess Smith is Head of Revenue for Angel City Football Club (ACFC) where she oversees sponsorship, ticketing, data and analytics, and game day operations. Smith has a passion for creating revenue streams with intent, and is responsible for the club’s purpose-driven sponsorship model that gives back 10% of each partnership benefiting the club’s pillars of equity, essentials, and education. Under her direction, ACFC closed 35 official partnerships to date with sponsorship revenue surpassing $55M. Similarly, Smith led Angel City to accrue over 16,000 season ticket holders in years one and two. Smith also currently represents Angel City as the club’s CBO for the NWSL, oversees local broadcast partnerships, and manages the club’s strategic partnerships. She was recently named Sports Business Journal 40 Under 40 and Leaders Under 40.

Hailie Deegan, Professional Stock Car Racing Driver: Hailie Deegan has won the National Motorsports Press Association's (NMPA) Most Popular Driver Award for the 2022NASCAR Camping World Truck Series. She has one of the biggest fan followings in NASCAR and won the award through a fan vote. In her 2022 season, not only did Deegan score The Best Debut by a Female Driver in the NASCAR Xfinity Series ever, she also was the 1st female to ever have 2 Top10 Finishes in a single season.

Registration is free. All registrants will receive a recording of the webinar following the event.

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**This episode of SBJ Live is sponsored and produced in coordination with a sponsor. The SBJ editorial team was not involved in the production of this episode.