About this event
SUMMARY
The Inventory Shortage presents some unique challenges and opportunities related to Lead Handling. This webinar is designed to keep your team sharp and aware of those challenges and opportunities unique to this time. The discussion will provide tactical advice in order to drive actionable results for your dealer — no fluff, no sales pitch... just free, practical training.
AUDIENCE
Sales Reps, BDC, & Sales Management
HOSTED BY
- Jose Morales - Director of Strategic Partnerships
- Rey Akuffo - Performance Manager (Major Accounts)
AGENDA
The webinar will highlight some of the key ways that you should adapt your lead handling during the shortage. For example:
- How to discuss price with a customer when there's little room for negotiation and few incentives while still being customer-centric
- How to build value in pre-orders and cultivate relationships with customers willing to wait for a specific model, make, and/or year
- Why CPO is the "new" new car
- How to build customer alignment during low inventory and make car buying a win-win
- Mastering sourcing vehicles from past customers with lease renewals and equity
Hosted by
-
Team member
Rey Akuffo Major Groups Performance Manager @ Applied ConceptsT
17 year automotive industry professional. Adept understanding with all dealership (import & domestic) front end sales operations. Proven expertise with strategic and innovative ideas to overcome marketplace challenges, improved customer engagement, and proactive inventory/asset management.
-
Team member
Jose Morales Director of Strategic Partnerships @ Applied ConceptsT
Jose has been a guest presenter and coach for hundreds of dealerships and some of the nation’s largest auto groups. He is thought of as one of the industry’s foremost lead handling experts. He focuses on building meaningful relationships with major dealer groups, and manufacturers.
Applied Concepts
Drive Elite PerformanceThe definitive source of training in the automotive space. We provide sales and performance training and coaching for auto dealerships to improve the way they connect and communicate with customers.
