How Specific Is Too Specific? Niche Targeting with the Ad Grant

Target Smarter, Not Smaller.

Learn how to use niche targeting with the Google Ad Grant to boost impressions, clicks, and conversions, without boxing yourself in. We’ll break down how targeting choices affect impressions, clicks, and conversions, and show you how to balance relevance with reach to get the strongest results. Save your spot and fine-tune your approach. Join us!

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In this webinar, you'll explore:

🎯 How hyper-specific keywords can limit impressions, and what to do instead

🎯 Smart ways to balance niche targeting with broader reach to boost results

🎯 How Google interprets niche terms and how to expand your keyword list strategically

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.