Recruiting (and retaining!) dedicated volunteers with the Google Ad Grant

Struggling to attract and retain dedicated volunteers? In this webinar, we’ll show you how to leverage the Google Ad Grant to effectively recruit passionate individuals ready to support your mission. Then we'll talk strategies to keep them engaged long-term. Discover powerful strategies to build a thriving volunteer community!

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In this webinar:

💡 Jessica will share what the Google Ad Grant is and how you can use it to get a pipeline of volunteers ready to support your nonprofit.

🙋‍♀️ Kelly will share how to connect with those volunteers, onboard them and keep them coming back year after year!

📣 About the Presenters📣

Jessica King | Business Lead at Getting Attention

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Jessica is the business lead at Getting Attention, where she helps nonprofits get the Google Ad Grant and manage it effectively to get the most from it. With more than six years of marketing experience under her belt across social media, search engine optimization, and paid advertising, Jessica has seen a little of everything when it comes to nonprofit marketing.

Prior to her work at Getting Attention, Jessica worked at nonprofits and in higher ed, where she focused on communication and digital marketing. She is passionate about demystifying technology for nonprofits in our increasingly online world. Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, cooking a new recipe, or hanging out with her cats, Benny and Olive.

Kelly Cristaldi | Sr. Partner and Product Marketing Manager at Golden

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Kelly Cristaldi joined Golden in 2024 and serves as the company’s Sr. Partner and Product Marketing Manager.

In that role, she helps oversee the marketing strategy, execution, and is responsible for actively promoting Golden’s suite of products and demonstrating its position as a nonprofit industry leader.

In the first five years of her career, Kelly worked within the animal welfare sector with both PetHelpers, the first no kill shelter in South Carolina and Dorchester Paws. During her time at Dorchester Paws, she was part of the leadership to convert the county shelter into a no-kill facility.

During her time at both nonprofits, she specialized in marketing fundraising with a focus on major donors and corporate sponsorship. She also served as the voice of both shelters, frequently appearing on local television and radio programs promoting advocacy for animals in the area.