About this event
Demystifying AI for marketers
Artificial Intelligence (AI) is an overused buzzword. Learn practical ways you can use AI today to increase your effectiveness as an optimizer and marketer.
This webinar will change how you think about AI, cutting through the hype and revealing the practical implications for your conversion optimization efforts.
We will focus on practical ways you can use AI for CRO, and we'll touch lightly on other marketing uses for AI. After this webinar, you'll better understand how to apply AI in your work and how to evaluate and determine the right AI technology for you. We’ll talk practically about the major types of AI that matter to us as CROs and how they relate to one another.
In this webinar, you'll learn:
- The major types of AI and how do they relate to one another
- Which types of AI are better suited to different kinds of marketing problems
- How you and your teammates should think differently to get the most out of AI
The webinar will last about 45 minutes. Have questions? Send them in the webinar chat or join our CXL Facebook group here. It's a place for discussions about marketing, growth and optimization.
Hosted by
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Guest speaker
Guy Yalif Co-founder and CEO @ IntellimizeGY G
Guy Yalif has been putting AI into the hands of marketers for the past several years as Co-founder and CEO of Intellimize which uses predictive personalization to drive better website conversions. Most recently, Guy was Vice President of Global Marketing at BrightRoll where he was responsible for end to end marketing from demand generation to brand building. Guy earlier created and led the global product marketing and industry marketing teams at Twitter. Guy also worked at Yahoo in marketing and product management serving advertisers across search, display, video, mobile, and web presence. Previously, Guy worked at Tradeweave, an online marketplace in retail, and spent time at Microsoft and the Boston Consulting Group. Guy graduated summa cum laude from Princeton University in Mechanical and Aerospace Engineering and was an Arjay Miller Scholar at the Stanford Graduate School of Business.
