About this event
How to build brand awareness and relevance by monitoring the news through Social
Newsjacking is not a new concept, but still isn’t used to its best effect. This webinar shows how social networks such as Twitter can be instrumental in spotting relevant conversations for brands to join in on, as well as giving guidance on how to use Twitter for effective newsjacking (both on the platform and feeding into PR).
About Rachel
Rachel is Head of Social at BrandContent. Rachel began her career working in-house on a Facebook-first insurance product for FTSE100 insurer Admiral. Since then she has worked on Social campaigns and strategies for clients across the UK in a range of sectors: from third sector to tech, political parties to environmental organisations. At BrandContent she sets social strategies, plans & executes integrated campaigns and writes & amplifying organic posts on Social. Rachel works closely with the BrandContent PR team to monitor conversations, spot opportunities for comment and ensure that all of their clients are newsjacking in the most effective way at the most relevant moment.
Hosted by
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Rachel Besenyei Head of Social @ BrandContentRB G
Rachel began her career working in-house on a Facebook-first insurance product for FTSE100 insurer Admiral. Since then she has worked on Social campaigns and strategies for clients across the UK in a range of sectors: from third sector to tech, political parties to environmental organisations.
