Trust Over Hype: How to Design Sustainable Loyalty Programs

🟢Trust Over Hype: How to Design Sustainable Loyalty Programs Customers Believe In

📅 Wednesday, April 22nd, 2026 | 🕛 1:00 PM CEST | ⏱️ ~ 1 hour

Customers say they care about sustainability, but their behavior tells a different story. They want to make better choices, yet cost, confusion, and limited accessibility often get in the way, turning good intentions into inaction. For brands, this is both a challenge and an opportunity. Sustainability is no longer a differentiator - it’s an expectation. But success isn’t about bold claims; it’s about making sustainable choices simple, rewarding, and credible.

That’s where loyalty programs come in.

Join us for a practical session where we’ll show how to turn intention into action - designing loyalty experiences that drive real behavior change, build trust, and deliver long-term business value.

🟢Agenda

1. The Sustainability Gap – Why Intentions Don’t Turn Into Action

• Why customers say they care—but don’t act
• The biggest barriers: cost, confusion, and accessibility
• Where brands lose momentum in driving sustainable behavior

2. Green Loyalty in Practice – Turning Intentions into Engagement

• How to reward eco-friendly behaviors, not just transactions
• Examples of “green” mechanics: recycling, conscious choices, low-impact actions
• Personalization & segmentation: adapting to different sustainability mindsets

3. Trust & Impact – How to Avoid Greenwashing and Deliver ROI

• Why customer trust is low and how to rebuild it
• Balancing tech innovation with measurable impact and “green IT”
• The business value of sustainability: retention, cost optimization, and the “green premium”

4. Q&A Session

🟢Speakers

👉 Join the Conversation with:

• Onur Zengin, Digital Business Consultant - Strategy & Sustainability at Comarch
• Lea Frank - Co-Founder and CEO at Anybill
• Sam Calcagno - Product Marketing Manager, Loyalty at Comarch
• Tom Peace, CEO and Founder at Sway Outcomes

🟢Who is this webinar for?

This session is designed for:

• Loyalty & CRM leaders
• Marketing and customer engagement managers
• Digital transformation & CX specialists
• Sustainability and ESG professionals

👉 Especially in industries like retail, telco, banking, and travel

🟢About Comarch

Comarch is a global provider of loyalty solutions that help brands build lasting relationships with their customers. We support companies in designing scalable, data-driven loyalty programs – including those that promote sustainable behaviors and responsible consumption.