Ad Copy That Drives Clicks and Conversions

Are your ads getting seen but not clicked?

Chances are, it's not your mission holding you back. It’s how your story is coming across. Join us to learn how to write headlines and descriptions that connect with real people and perform better on Google.

What we'll discuss:

• How to write headlines and descriptions that drive action
• How stronger copy can improve CTR, conversions, and Quality Score
• How to align your ad messaging with your landing pages and mission
• How to test, refine, and make the most of every ad asset

📆 Register now to save your spot. Recording included.

Note: By registering for this webinar, you consent to receive communications from Getting Attention using the contact information you provide.

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.