Greenbook invites you to their event
About this event
The world of insights is entering one of its most transformative chapters yet. As we head toward 2026, research leaders are facing both unprecedented challenges and exciting new opportunities.
Disruption is everywhere: the rise of AI, ongoing concerns about data quality, and the impact of economic uncertainty driven by shifting consumer spending habits to tariff-related policy changes. These forces are reshaping how organizations think about research and engagement, and placing new demands on insight teams to stay agile, prove value, and deliver impact faster.
On the other hand, research thrives in uncertain times. Business leaders are relying more heavily on insights to guide strategy, cut through the noise, and fuel smarter decisions. For insight professionals, this is a chance not just to adapt, but to lead.
In this webinar, senior insight leaders will share how they are preparing their organizations for what's next — and how you can apply those strategies to your own work.
What You’ll Learn:
Hosted by
Sofia is the Executive Director in Innovation, Special Projects and Global Community Management at Warner Bros. Discovery, a premier global media and entertainment company that offers audiences the world’s most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming.
Jennifer is Co-CEO and Chief Methodologist at Rival Group, the parent company of Rival Technologies, Reach3 Insights and Angus Reid Group.
Mary Anne is Director of Consumer Insights at Balsam Brands, a global, eCommerce retailer with roots in holiday and home décor.
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
