Figuratively Speaking: Literary Devices for Subject Line Mastery

Overview:

Ah yes. The subject line. Email marketing's greatest point of leverage. Write a good one and be blessed with eyeballs (and conversions) galore. Write a bad one and, alas, your hard-earned content never sees the light of day. We know subject lines are a science. But are they not also an art? Sign up for this webinar and leave with a toolkit that even your high school English teacher would be proud of. Channel your inner Lee, Dickinson, or Steinbeck as we deep dive into literary device mastery by some of the most impressive subject line writers in the world. See how brands like West Elm, Patagonia, and lululemon are dominating inboxes everywhere with Assonance, Apostrophe, and Alliteration... See what I did there? Oh what fun we will have.

Did we mention it's only 20-minutes? That's right. Fit in a college semester's worth of knowledge in the time it takes for your Dasher to bring your lunch.

What You Will Learn:

• The top 20 literary devices used by copywriters at brands like Pottery Barn, Stitch Fix, PayPal and more
• Why literary devices work and how they stand out in the inbox
• Tools and strategies for using literary devices in your own subject line

Who Should Attend:

• Email, CRM, and Lifecycle marketers at retail or CPG brands
• Digital leaders looking to level up their team's email copy game
• AI-embracing copywriters with an art+science mentality

Meet the Speakers:

• R.J. Talyor, Founder & CEO @ Backstroke [LinkedIn]
• Egan Montgomery, Co-Founder & VP of Marketing @ Backstroke [Linkedin]