From Ad Grant Clicks to Meaningful Donor Engagement

Getting people to your website is only the first step. The bigger challenge is turning that interest into connection.

Many nonprofits use the $10,000 Google Ad Grant to drive traffic, clicks, and conversions. Once someone takes that first action, the real relationship-building begins. That is where clear messaging and intentional donor engagement matter most.

We’ll be joined by Erin Straza, CEO and Chief Donor Engagement Strategist at Erin Straza Nonprofit Consulting, to explore how nonprofits can turn digital interest into stronger donor connection.

Bring your questions. We’d love to make this conversation practical for your nonprofit.

What we'll discuss:

💡 How to turn first-time website visitors into warmer potential supporters

💡 How to nurture early interest before asking for support

💡 How to make your mission message more memorable and easier to act on

💡 How to find the gaps between first interest and deeper engagement

💡 What your follow-up should accomplish after someone takes a first step

💡 How to make the first ask feel natural, timely, and relationship-driven

📆 Spots are limited—save yours now. Recording included.

Note: By registering for this webinar, you consent to receive communications from the presenters using the contact information you provide.

📢 About the speaker 📢

Erin Straza | CEO + Chief Donor Engagement Strategist at Erin Straza Nonprofit Consulting

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Erin Straza’s agency attracts clients from across the country, serving people worldwide. As a Chief Donor Engagement Strategist, Erin specializes in equipping nonprofit teams in engagement and messaging strategies that make their mission irresistible to donors.

Clients turn to Erin for strategic messaging, seasonal and capital campaign development, donor journey planning, and communications planning. As a result, nonprofits enjoy budgetary growth and greater missional impact.