PiinPoint invites you to their event

Franchise Market Planning Masterclass: Expanding into High-Potential Territories

About this event

Unlock the Secrets to Smarter Franchise Growth

Join us for an exclusive 30-minute webinar featuring Daniel Allicock, Franchise Sales Manager at Global Pet Foods, as he shares data-driven insights and real-world lessons to help you identify, evaluate, and enter high-potential markets with confidence.


What You’ll Learn:

🗺️ The High Stakes of Market Planning – Discover the critical role of first-location success in setting the stage for scalable growth. Learn how to balance cash flow, brand introduction timelines, and franchisee needs to avoid costly missteps.


📊 The Data That Matters – Understand which key metrics (e.g., population density, household income) are most important to your brand—not just your industry—when evaluating market opportunities. Gain practical insights on customizing your evaluation process.


🤝 Balancing Franchisee Preferences and Corporate Goals – Explore strategies for aligning franchisee preferences (e.g., low rent) with corporate objectives (e.g., premium brand perception) to foster long-term, mutually beneficial partnerships.


🌟 Real-World Success Stories – Daniel will walk you through hypothetical case studies, from protecting against sales cannibalization to navigating urban vs. suburban market challenges. Learn how data tools like PiinPoint help franchisors avoid pitfalls and make more confident, informed decisions.


Who Should Attend:

  • Franchise development leaders
  • Real estate directors
  • Operations and sales teams involved in market strategy


Key Takeaways:

  • A proven framework for identifying the right markets at the right time
  • How to communicate with franchisees to create alignment and drive multi-location growth
  • Insights into how location-specific factors (e.g., pedestrian vs. car traffic) impact success


Q&A Session: Get your questions answered live!


Reserve Your Spot Today

Take the first step toward smarter, data-driven expansion.

Don't miss this opportunity to gain actionable strategies from a franchise expert with firsthand experience in successful market planning.

Hosted by

  • Team member
    JR T
    Jim Robeson

  • Guest speaker
    DA G
    Daniel Allicock Franchise Sales Manager @ Global Pet Foods

PiinPoint

PiinPoint is a location intelligence platform powered by AI, offering businesses a fast, intuitive, and affordable solution to find optimal expansion locations. By centralizing datasets like traffic, demographics, and real estate, PiinPoint revolutioni...