About this event
Marketing in 2026 is shaped by rapid AI adoption, stricter privacy regulations, and growing pressure to prove real business impact. In this webinar, we explore how marketers can leverage AI responsibly, and build marketing measurement frameworks that deliver actionable insights. Learn how to connect privacy-led marketing strategies and clearly demonstrate what works — and what doesn’t — across channels.
This session is designed for marketers who want to stay compliant, data-driven, and competitive in an increasingly complex digital landscape.
Key takeaways:
Frederik Boysen is CEO & Founder of ProfitMetrics.io, Co-Founder of The PPC Summit, and CEO & Founder of BoysenMedia. He brings deep expertise in performance marketing, PPC, and marketing measurement, helping brands prove impact and drive profitable growth in a privacy-first, AI-driven world.
Chloé Skye Weiser leads the content strategy for Privacy-Led Marketing at Usercentrics. From NYC and based in Denmark, she has over 10 years of experience in tech, media, and sustainability, including roles at Umbraco and ERM. Her writing has been published in CNBC, The Local, Earth911, and Fresh Cup Magazine, among others.
David Diaz focuses on building and engaging global communities around privacy, compliance, and digital trust at Usercentrics. With a background spanning community marketing, sales, and international research, he brings a practical, user-focused perspective shaped by experience across Europe and international markets.
Usercentrics is a leading Consent Management Platform (CMP) that empowers companies to obtain, manage, and document user consent for full privacy compliance and trust-building.
