About this event
Why are some of your most important emails not reaching inboxes? π
In the ongoing battle against spam, Internet Service Providers (ISPs) are raising the bar, implementing stricter rules to protect usersβ inboxes. This is great news for end-users, who enjoy clean, organized mailboxes filled with content they want to see and interactions they expect. But for senders, these stricter standards can be a double-edged sword.
Important emails often get lost, bypassing inboxes entirely due to common mistakes β sometimes careless ones made in a rush, or simply from a lack of experience in email best practices.
Donβt let this happen to your emails. π
Join our live webinar, where weβll break down the essentials of email deliverability and show you how to stay ahead of ISP restrictions. Learn how to avoid common pitfalls and ensure your messages reach their intended audience every time.
What Will You Gain?
- Understand the Difference Between Deliverability and Delivery: Learn what truly impacts where your email lands β whether itβs the inbox, spam folder, or nowhere at all.
- Discover Key Elements of Email Infrastructure: From dedicated IPs to certifications like CSA, understand the foundation of successful email campaigns.
- Master Authentication Protocols (SPF, DKIM, DMARC): Learn how these essential tools work and why implementing them is critical to improving your deliverability.
- Enhance Your Sender Reputation: Discover how your reputation affects deliverability and what steps you can take to build and maintain trust with ISPs.
- Learn to Manage Your Email List Effectively: Increase engagement by segmenting your audience, removing inactive addresses, and avoiding spam complaints.
- Create Engaging Email Content: Understand how to craft messages that capture your audienceβs attention while meeting the expectations of major email providers.
Who Should Attend?
This webinar is perfect for marketers, email professionals, and anyone managing email campaigns who wants to ensure their messages make it to the inbox, not the spam folder.
Donβt miss this opportunity to optimize your email strategy for 2025 and beyond.
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Meet the Speaker
π©βπ» Katarzyna Garbaciak β Email Deliverability Expert, COO at EmailLabs
Katarzyna is a graduate of the PoznaΕ University of Economics and has been actively engaged in the IT and new technologies industry since 2010. At Vercom S.A., a leader in the CPaaS market in this part of Europe, she manages the EmailLabs service, helping businesses optimize their email deliverability and stay ahead in the ever-evolving world of digital communication.
With years of expertise in email deliverability and a deep understanding of the technical and strategic aspects of email communication, Katarzyna will guide you through the essentials to ensure your messages always reach their intended audience.
Hosted by
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Team member
Vercom S.A Vercom S.AT
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Team member
Katarzyna Garbaciak Managing Director @ Vercom S.A., EmailLabs.ioT
Having been actively involved with new technologies and the IT industry since 2010, developing new functionalities for Allegro Group stores. For the last few years, she has been developing modern solutions, including mobile applications for one of the leaders of the wholesale trade in Poland.
Vercom S.A
CPaaS platforms with a focus on bringing new scale to communication!Since 2005, we have been developing global cloud communications platforms (CPaaS) that empower companies to build and grow lasting relationships with their audiences across multiple communication channels: email, SMS, Push, and instant messages (OTT).
