About this event
Businesses and marketers heavily rely on better understanding their audience, in particular their emotional connection with a brand, product, or a business. Brand Love has long been linked to be a key driver of business results and is extensively tracked. Rightly so, as Brand Love influences consumers’ loyalty, price perception and drives advocacy.
Join Microsoft and SHARE Creative as they showcase how to transform naturally occurring online conversations into deep insights to enhance marketing research with emotional drivers such as Brand Love.
During this presentation, you will:
• Discover how the science of semiotics can unlock a deeper understanding of your consumers' needs, wants, and expectations.
• Gain the tools necessary to forge stronger connections with your audience, ensuring your brand remains relevant and impactful.
• Hear more about the Psychology of Brand Love and the 5 drivers of Brand Love in the tech space for brands.
Hosted by
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Guest speaker
Justin Schoen Director, Social Intelligence Practice @ MicrosoftG
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Guest speaker
Melissa MacGregor Senior Research Manager @ MicrosoftG
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Team member
Jillian Ney Founder @ The Social Intelligence LabT
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Guest speaker
Jasmin Fischer Senior Research and Insights Director @ SHARE CreativeG
The Social Intelligence Lab
Advancing the value of social and internet data as a source of insight.We are a global community dedicated to advancing the value of social and internet data as a source of insight.
