How to 10x Your ROI on Meta Ads With Custom Audience Targeting

With the recent privacy updates, limited tracking, audience targeting, and rising CPM costs on Meta for Business, advertisers such as yourself may be struggling to drive consistent ROI from this channel. However, there are still strategies that can help you narrow down your audience targeting and enable campaign attribution.

Key Takeaways

In this session, you’ll learn:

• What are custom audiences
• Why and how this strategy works
• B2C and B2B use cases
• Campaign attribution and tracking