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About this event
As the Gen Z population continues to mature, so does their influence in the world of philanthropy. It is essential to understand younger generations’ motivations and how they prefer to interact with organizations. Join our nonprofit experts in this discussion and learn how you can effectively engage the next generation of donors in your mission and inspire them to become long-term supporters.
Double the Donation is the leading provider of corporate employee matching gift tools. Through the use of their matching gift software, nonprofits, schools, and universities significantly boost their matching gift and volunteer grant revenue. Double the Donation is known for having the world's most comprehensive database of more than 20,000 companies and subsidiaries that offer matching gift programs.
Through the use of Double the Donation tools, organizations can identify more matching gift revenue opportunities, drive more matches to completion, and focus their time and energy on the highest-value match-eligible donations.
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Mackenzie is a Partnership Success Specialist at Double the Donation, the leading provider of matching gift automation software. With a Master of Marketing degree, she understands the importance of nailing messaging and creating cohesive campaigns that resonate with audiences. Through her role, Mackenzie works with fundraising technology companies to help nonprofits and educational institutions leverage the power of corporate matching gifts.
Alyssa Boger serves as the Senior Vice President of Client Strategy at Pursuant, a comprehensive nonprofit fundraising agency. Through her experience working with organizations of varying size and mission impact, she supports the creation of successful, comprehensive fundraising solutions across the donor pyramid. Alyssa’s client relationships are strengthened by her passion for data-informed strategies that inspire new and measured thinking. Alyssa’s expertise lies in omnichannel fundraising, data analysis and insights, comprehensive direct response strategy and execution, and program transitions to relationship fundraising.
Parker is Senior Project Manager at Pursuant with a strong 6 years of agency experience under his belt. Since starting his career, Parker has run the gamut of the marketing game — from process optimization to crafting full-fledged strategies. With a deep exposure to cross-media marketing and a passion for powering client relations, he works to continuously sharpen agency-wide operations and shuttle forward constituent-first fundraising efforts.
While we firmly believe that anyone in the nonprofit sector could benefit from learning the strategies for acquiring and retaining young donors, nonprofit leaders, marketing and campaign managers, will find this panel the most pertinent.
When you register and join us live you will earn 20 Cause Coins which can be redeemed for discounts on software for mission-driven businesses and free consultations with industry experts! Learn more about Cause Coins and join NXUnite here.
Interested in being a panelist? Let us know via this survey.
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NXUnite is here to make introductions that lead to lasting relationships.
NXUnite by Nexus Marketing is an online community resource for change-makers to learn, network, and grow.
NXUnite panels are engaging conversations between Nexus network experts and nonprofit and mission-driven professionals that address what matters to the mission-driven sector.
