About this event
One of the hardest things we do at the SI Lab is defining what social intelligence is. Ultimately it’s about extracting meaning from unstructured data. But what ‘meaning’ is differs depending on why you’re analysing data in the first place.
In the real world, the ‘why’ is often linked to the department you work in. A meaningful insight is going to look different for an SI professional working in a social media team to one working in a consumer insights team. One isn’t better than the other, but the process is often different. What works for one team might not work for another.
At the same time, there can also be cross-learnings and opportunities to share insights. What might not be relevant for your team, could be invaluable to another. Join this webinar to understand the broad spectrum of meaningful insights that social intelligence supports, how to get there and why collaboration is important. We’ll discuss:
✅ How do different departments work with unstructured data?
✅ What does a typical project look like for an SI professional in each department?
ain project objec✅ What are the mtives and how do they differ?
✅ How should information be shared to ensure the insight is received by the right team?
✅ Are there ways for social intelligence professionals in different teams to collaborate for deeper insights
✅ How are AI-driven platforms and self-service analytics tools helping to democratise social data insights?
Register now!
Hosted by
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Team member
Priscila Silva Operations Manager @ The Social Intelligence LabT
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Guest speaker
Laura Antoniello Senior Advisor, Corporate Affairs Insights @ Dell TechnologiesG
Laura is a senior insights and analytics advisor on the Corporate Affairs team at Dell Technologies. Leading integrated insights strategy and implementation, she develops measurement approaches and uses data to inform communications strategies.
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Guest speaker
Paige Walker Associate Manager, Consumer Insights @ The Hershey CompanyG
Paige Walker leads social media listening and intelligence for The Hershey Company’s U.S. brands within the Consumer Insights department. She has spent the past several years building the strategy for social listening and intelligence at The Hershey Company and educating stakeholders about its benefits. Her work is delivered to 10+ teams to provide product feedback, brand health, campaign performance, competitive intelligence, category analysis, crisis monitoring, and more. Paige was recently recognized as one of the top 50 most influential people in social intelligence by The Social Intelligence Lab for 2025.
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Guest speaker
Makenzie Bowker Senior Manager, Social Media Strategy @ City of HopeG
Mak Bowker is an award-winning storyteller with over 14 years of experience leading digital storytelling, audience development, and brand transformation across national healthcare, nonprofit, and media organizations. In her current role, she has spearheaded initiatives that earned two Telly Awards, a Webby nomination, and launched a robust user-generated content and influencer strategy. Earlier this year, she was named one of the most influential people in social listening by The Social Intelligence Lab in the Bold Brands category. Mak is known for translating strategic vision into measurable impact through integrated campaigns, high-impact partnerships, and cross-functional collaboration.
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Guest speaker
Tamanna Dhamija CEO & CoFounder @ ConvosightG
Tamanna Dhamija made the bold move from a successful career in Investment Management in New York City to entrepreneurship in Delhi. She founded Convosight, the world’s first insights-driven platform for community marketing. Under her leadership, Convosight has grown to serve over 130 major large consumer brands in India and internationally. Six months ago the company launched Convotrack, a Gen-AI-based Social and Influencer Intelligence platform that analyzes short-form video content across social channels like Instagram, YouTube, TikTok to decode emerging trends across content, creative and influencers. These insights are leveraged by research and brand teams across large enterprise like Unilever, P&G, Abbott, etc for Consumer Understanding, Innovation, Content & Competition strategy to scale and efficiencies in their influencer marketing programs.
The Social Intelligence Lab
Advancing the value of social and internet data as a source of insight.We are a global community dedicated to advancing the value of social and internet data as a source of insight.
