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About this event
Great research doesn’t always translate into business impact. Often, the issue isn’t the work itself, but whether it reaches decision-makers while decisions are still being made.
That’s why Voxpopme developed Insight Playbooks: a structured collection of ready-to-run research plays built for high-pressure business moments. Instead of starting from scratch each time a request comes in, teams can activate lightweight, predefined plays that generate focused customer evidence quickly and reduce setup time.
In this session, you’ll get a live look at the CPG Playbook and see how structured plays are built to support launches, disruption, and strategic validation.
If your team is under pressure to deliver insight faster without lowering standards, this session will show you a more repeatable way to respond and move from reactive study design to a system that helps you bring customer proof into critical conversations while there’s still time to shape the outcome.
What You’ll Learn:
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Tom Higgins has a solid background in marketing and communications, with experience in various roles such as Marketing Manager, Marketing Director, and Senior Product Marketing Manager at companies like Voxpopme, Ecuity Consulting LLP, and Sustainable Energy Association. With a BA in Communications & Business from the University of Liverpool, Tom has a strong foundation in marketing strategies and has been instrumental in re-branding initiatives and customer-centric positioning. Through these roles, Tom has demonstrated a talent for driving demand and revenue opportunities through product-led marketing and delivering key messaging for various organizations.
A passionate student of human behavior, Erica comes to Voxpopme with over 20 years of market research experience in both quantitative and qualitative methods. She has worked with a variety of federal agencies, conducted public policy research for AARP and developed and managed the global brand tracking program at Under Armour. Most recently, she was head of full-service research at Qualtrics, where she worked with a variety of Fortune 500 companies. Erica holds a BA in sociology from John Carroll University, an MA in criminology from the University of Maryland College Park and a JD from Georgetown University Law Center.
Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
