Combining Machine Learning Data and Google Ads for Fundraising Success

Your digital marketing activities generate tons of information about how users are interacting with your nonprofit. You may even be reporting on some of it in your marketing or development meetings. But is it translating into next actions to help you reach your fundraising goals?

In this webinar, we'll dive into how you can create an engaged audience using the Google Ad Grant, and how you can convert that audience into donors with the right data-driven touchpoints.

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Note: By registering for this webinar, you consent to receive communications from Getting Attention and the cohost using the contact information you provide

In this webinar:

💡 Jessica will explain how the Google Ad Grant can be used to attract new supporters to your site and generate data to inform your fundraising efforts.

🤖 Mike will explain how the activity data created in Ads and on your website can be used to create better fundraising outcomes for your nonprofit.

📣 About the Presenters📣

Jessica King | Business Lead at Getting Attention

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Jessica is the business lead at Getting Attention, where she helps nonprofits get the Google Ad Grant and manage it effectively to get the most from it. With more than five years of marketing experience under her belt across social media, search engine optimization, and paid advertising, Jessica has seen a little of everything when it comes to nonprofit marketing.

Prior to her work at Getting Attention, Jessica worked at nonprofits and in higher ed, where she focused on communication and digital marketing. She is passionate about demystifying technology for nonprofits in our increasingly online world. Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, cooking a new recipe, or hanging out with her cats, Benny and Olive.

Mike Slaughter | Director of Key Accounts at Dataro

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With over 15 years in nonprofit management and tech, Mike has helped hundreds of organizations raise over a billion dollars for their missions through digital philanthropy. In his role as Director of Key Accounts at Dataro, Mike partners with the world's largest and most impactful organizations to teach them how to forge more authentic donor relationships through the use of their data. Outside of work, he enjoys traveling, cooking, and attending tea parties hosted by his 5 and 3 year old daughters (and their teddy bears). #girldad