Usercentrics invites you to their event

From Compliance to Conversions: How AI, user behavior, Ad platforms, and Privacy-Led Marketing are reshaping online advertising

About this event

As digital privacy regulations evolve and AI transforms how users engage with content, publishers and affiliate marketers are facing a fundamental shift in how revenue is generated and measured. This session explores the growing importance of privacy frameworks like the IAB Europe’s Transparency and Consent Framework (TCF) and Google’s Consent Mode v2, and how they intersect with AI-driven search changes and rising user expectations around transparency.

We’ll break down how these forces are reshaping the digital monetization landscape—and why compliance is no longer just a legal necessity but a strategic advantage.

🔍 Key Takeaways:

  • TCF Deep Dive: Understand how the Transparency and Consent Framework enables compliant ad monetization and why it's essential for participating in the programmatic ecosystem.
  • Google Consent Mode v2: Learn how to preserve measurement, attribution, and ad revenue across Google platforms—even when users decline consent.
  • AI & Search Evolution: Discover how generative AI and algorithm changes are reshaping the affiliate funnel, and what that means for publisher content strategies.
  • Building Trust Through Privacy: Learn how to make privacy a conversion driver by aligning user trust with marketing and monetization goals.

Whether you’re a content publisher, affiliate marketer, or SEO strategist, this webinar will equip you with actionable insights to navigate the privacy-first web—with Usercentrics as your compliance partner across both TCF and Consent Mode v2.

Hosted by

  • Team member
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    Bethany Hendricks Team Lead Partner and Event Marketing @ Usercentrics GmbH

  • Guest speaker
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    Angus Drummond Senior Director, Global Publisher Development @ Acceleration Partners

    Angus Drummond is a commercial leader with over 13 years in the digital and affiliate marketing space. Having spent over 7 years in leadership at Retailmenot, and now more recently running the global publisher development and partnerships team at Acceleration Partners, he comes with a wealth of knowledge that approaches issues and topics from different angles. Outside of his usual day to day job, Angus, is passionate about creating an inclusive and accessible working environment for the whole affiliate marketing industry, and currently sits as chair of the UK Networking community, Affiliate Links.

  • Team member
    AA T
    Aljaz Jakob Antloga Usercentrics GmbH

  • Guest speaker
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    Kim Skovgaards

Usercentrics

Usercentrics is a leading Consent Management Platform (CMP) that empowers companies to obtain, manage, and document user consent for full privacy compliance and trust-building.