About this event
In an age where data drives decisions, the world of panel research is undergoing significant transformations. With increasing instances of fraud and rising expectations for more engaging surveys, it's crucial for researchers to stay ahead of the curve. Moreover, the sustainability and credibility of tracking research hinge on the adoption of future-ready methodologies that yield reliable insights.
Are you prepared for what lies ahead?
Join Greenbook and industry leaders at Kantar for a free webinar on Thursday, September 28th at 1 pm ET where you’ll gain a deep understanding of the foundational pillars for successful longitudinal research, learn to navigate an increasingly complex panel landscape, and explore how to harness cutting-edge technologies like AI to maintain data integrity.
This is your chance to take a first step toward future-proofing your methodologies, elevating the quality of your research, and transforming challenges into opportunities for actionable, meaningful insights.
Throughout this session, we’ll explore:
- How to keep fraud out of your research
- How to look at your trackers/longitudinal research critically in order to identify areas of inefficiency, and for optimization
- Advice for efficiently transitioning an old tracker to a new one
Hosted by
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Guest speaker
Qi Wang Chief Data Scientist @ Kantar, Profiles DivisionG
Qi Wang has PhD in Digital Signal Processing with multiple Journal publications. He joined the research and panel industry in 2014 and worked on Data Science at Qmee (Now part of Kantar). During this time, Qi created and lead multiple projects, including the Qmee Yield Management Algorithm, generation-one of the Qubed.AI anti-fraud system, and more recently Generative AI based models. Qi has worked in the area of Data Quality for 7 years and wrote the whitepaper on Kantar Data Quality.
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Guest speaker
Jon Puleston VP, Innovation @ Kantar, Profiles DivisionG
Jon Puleston serves as Vice President of Innovation for Kantar's Profiles Division. In this role, he leads an international team specializing in the design and development of interactive surveys and online research innovation. Additionally, he serves as a consultant on survey design best practice to companies around the world and on the ESOMAR Professional Standard Committee. Jon and his team have won multiple awards for their ground-breaking research-on-research exploring survey design methodology, such as their work in the field of gamification of research, survey optimisation and prediction science.
Greenbook
The Future of InsightsGreenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals.
