About this event
The outbreak of COVID-19 and social distancing has shifted consumers’ preferences towards online shopping, a pivotal factor in the growth of the e-commerce market across the world. Some retailers and brands thus seize the opportunity to develop new revenue streams and push forward digital transformation.
In this webinar, we’ll be covering the essentials to successfully enter the Chinese e-commerce market through the biggest B2C platform worldwide - Tmall.
As we highlight various elements of the mega-platform including its ecosystem, business partners, and roadmap identification, our focus will remain on the beauty, luxury, fashion, wine & spirit industries.
During the session, we’ll be joined by Chloé Goncalves, Senior Business Development Manager at Tmall Global, to provide the primary stepping stones for launching your brand on Tmall.
Please join us for a fantastic upskilling session where we’ll fuel exciting ambitions for the future of e-commerce.
Webinar structure
I. Post-pandemic climate & the era of e-commerce onboarding - 03'27
II. Embarking on your journey - Three questions to ask yourself - 08'35
A. Choose your platform - 08'51
B. Identify the right partner- 30'48
C. Set up your China launch strategy - 40'38
III. Next steps - Making it happen - 44'03
Register today to watch the replay!
Hosted by
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Team member
Julie Thérond Comms & Growth Manager @ WITHT
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Guest speaker
Chloé Zhang E-commerce Strategist @ WITHG
Chloé is the e-commerce strategist at WITH. She has experience working along international beauty companies and accompanying e-commerce giants in China.
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Guest speaker
Chloe Goncalves International Business Development Manager @ Tmall Global – Alibaba GroupG
After 3 years working on Alibaba’s campus in China, Chloe Goncalves is now based in Paris to help European brands enter the China market through Tmall. Before joining Alibaba Group, Chloe worked as a Digital Marketing & Social Media Manager at Coca-Cola & IBM.
WITH PARIS
We are the dots.WITH is a digital partner of a new kind based in Paris & Madrid.
In a digitalized world, we are the dots to unlock the potential of new marketing realities and facilitate their implementation.
