Are people seeing your ads, but not clicking?

We’re unpacking what makes ad copy actually work. How to stand out, speak to intent, and get action in just a few words. If your ads look fine but don’t perform, it’s time to rethink your approach. Join us to make every word count.

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In this webinar, we'll explore:

• What makes people click, understanding intent behind the search
• Crafting headlines that match intent and spark interest
• Turning interest into action with strong, mission-driven copy
• Improving results with quick copy tests and smart tweaks

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.