Authenticity as Asset: Turning Brand Truth into Equity

In today’s market, authenticity isn’t just a buzzword, it’s a growth engine. But staying true to your brand has never been harder. Counterfeits, dupes, and AI-generated content are eroding trust, while enforcement is too often seen as a cost of doing business rather than a driver of value.

In this webinar, legal expert Elizabeth Milian joins MarqVision to unpack how brands can turn authenticity into tangible equity. We’ll cover:

• The business case for enforcement: why proactive IP control fuels growth, customer loyalty, and valuation.
• The AI shift: how generative tools are reshaping the meaning of “authentic” and what leaders can do to stay ahead.
• From truth to equity: practical steps for turning brand integrity into a measurable advantage.

Join us for an unfiltered conversation at the intersection of law, marketing, and technology — and learn how to make authenticity your most valuable asset.