About this event
Accurate sentiment is the holy grail of social intelligence. It’s up there as a key KPI for business leadership. But there’s a problem - sentiment data isn’t reliable. In fact, at least 35% of all sentiment data is mis-labelled*. Astounding to think that these key KPIs are not in fact, accurate.
We hear from social listening professionals every day that Sentiment is a key KPI for their leadership, but that the sentiment they’re getting “out-of-the-box” can’t be trusted.
What’s the solution? Well, today, you’d naturally think better AI but not all AI is created equal. Not all AI can be trusted. To get to better sentiment accuracy we don’t just need better AI we need quality data. No one really likes to think about data quality (it’s the unsexy part of a social listener's job) but when our leaders are making decisions off the back of our analysis, we need to be damn sure it’s accurate.
So without further ado…
In this webinar, Converseon and their client Delta, break down the issue and explore:
👉 How to measure and understand data accuracy
👉 What we can do to improve it
👉 What that means for sentiment analysis
Our webinars have the best experience when you attend live. But, if you’ve got a conflict in your diary, register anyway and we’ll send the playback after the event.
Hosted by
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Team member
Jillian Ney Founder @ The Social Intelligence LabT
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Guest speaker
Bárbara Bermudez Lyons Social Intelligence Lead @ Delta Air LinesG
Barbara Bermudez Lyons leads Social Intelligence at Delta Air Lines as part of the Marketing Analytics, Data and Insights Team. Her team infuses social data into the heart of the enterprise while helping the company navigate the complexities of today’s social landscape. Prior to joining Delta, she served as Vice President of the Digital Innovation Group at BCW Global, where she led The Coca-Cola Company’s Global Social Intelligence Team and spearheaded a landmark global marketing transformation with WPP.
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Guest speaker
Rob Key Founder & CEO @ ConverseonG
Rob is the founder & CEO of Converseon, the leading customer intelligence and technology firm that transforms text-based unstructured conversation data into predictive insights and decision intelligence through the power of award-winning, proprietary NLP technology and Applied AI. It was named the top NLP company in the AI Breakthrough Awards and cited as an industry "leader" by leading analyst firms (including Gartner and Forrester). Since 2008, Converseon has helped leading brands around the world harness the insight capabilities of this data source in areas including customer experience, brand reputation, social responsibility, and more. Converseon launched PRISM (Predictive Reputation Intelligence Solution ) in 2022 which is the first to leverage social metrics to derive comprehensive reputation scores that can predict business outcomes such as sales and shareholder value. Converseon works with leading brands including IBM, J&J, and Walmart.
The Social Intelligence Lab
Advancing the value of social and internet data as a source of insight.We are a global community dedicated to advancing the value of social and internet data as a source of insight.
