About this event
The cheapest donor is the one you already have — and across the ACN network, churn reduction is one of the clearest places where Dataro is already moving the needle. Spain has cut RG churn by 14%. Portugal is launching a churn reduction campaign in June. Other offices are exploring digital and multi-channel journeys to reach at-risk donors earlier.
This user group session brings ACN teams together to share what's working, compare approaches and leave with practical retention plays you can run in your own office.
What we'll cover:
- What actually causes donor churn — the signals that show up before donors lapse
- How to use Dataro's predictive churn models to identify at-risk donors early and prioritize who to engage now
- Tips for building digital and multi-channel retention journeys, with examples from across the ACN network
- Practical plays you can put to work next week, drawing on case studies from other charities running predictive retention programs today
Bring your retention questions and your wins. Leave with a clearer view of where to focus, who to engage and what to do next.
Hosted by
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External speaker
Philip King Managing Director @ STella!PK E
Philip is the founder and leader of STella!, a Toronto-based digital fundraising agency, with a career spanning the first online workplace giving solution, a decade as CEO of Artez Interactive, and two early books on digital fundraising.
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External speaker
Jessica Tiberio The Donation Funnel ProjectJT E
Dataro
Predictive AI for nonprofit fundraisingDataro sits on top of your CRM and tells you exactly who to contact next and what to ask for — so instead of guessing your way through your list, you spend your time on the donors most likely to give and hit your target with less work.
