BBM Virtual Summit: [15:00 BST] Brand strategy in a new reality

Brand strategy in a new reality 

In such an uncertain global economy with unprecedented restrictions and faced with motorsport in transition, the industry’s major partners are having to react to a change in the status quo. Focusing on three key brands invested in motorsport, all of which providing technological and knowledge based support to racing, we discuss the new reality and the challenges being faced.

• Where can value be derived given limited racing and limited interaction with fans?
• What changes have taken place within the last few months given the technical support provided to  motorsport?

Anja Egger, Head of Motorsport Marketing, Puma