Fly on the Wall Research: The Power of Ethnographic Observation for Deeper Consumer Immersions

Wherever your consumer is, that’s where researchers need to be.

Today’s researchers must immerse themselves in the world of the consumer for a richer understanding of what actually goes on behind the scenes. For deeper consumer realities and true empathy, insight professionals need to walk a mile in their shoes, be in their moments, and understand their contexts.

Join LEGO, Greenbook, and Bulbshare on Thursday, April 25th at 10 am ET as we unpack the power of mobile-first research, consumer immersion, and in-the-moment observation for a more ethnographic approach to consumer insight.

What to expect:

• Through an in-depth case study, discover LEGO's approach to ethnographic research in understanding children's play behaviors.
• Gain insights on mobile-first research methods for an in-depth view of consumer lifestyles.
• Learn about leveraging digital communities for instant, real-time consumer insights.
• Explore techniques for seamless user experience and direct consumer interaction, enhancing true insight acquisition.