Why Your Google Ad Grant Isn't Spending (and How to Fix It)

Many nonprofits use only a fraction of their $10,000/month Google Ad Grant because their ads are not showing often enough.

In this session, we’ll break down the most common reasons accounts struggle to spend, show you how to identify what is holding yours back, and explain which fixes to prioritize first.

What you'll learn:

• Common reasons Google Ad Grants underspend
• How to diagnose what is holding your account back
• Which issues to fix first
• How to help your ads reach more relevant searchers
• How to prevent future slowdowns and keep performance moving forward

📆 Free to join. Spots are limited. Recording included.

Note: By registering for this webinar, you consent to receive communications from the presenters using the contact information you provide.

📢 About the speaker 📢

Malou De Gracia | Nonprofit Education Specialist at Getting Attention

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Malou is the Nonprofit Education Specialist at Getting Attention, where she helps nonprofits learn more about the Google Ad Grant and how to manage it effectively. With more than 20 years of experience, including more than seven years of experience in marketing and technology, Malou is well-versed in the demands of the digital era.

Prior to her work at Getting Attention, Malou was a moderator for a leading nonprofit education platform, where she planned and hosted free educational webinars on topics ranging from search engine optimization, donor engagement, fundraising tips, and more. Most recently, she worked in the mission-driven sector, advising organizations on improving their search outcomes. She brings that wealth of knowledge and deep understanding of the needs of nonprofits to her webinars for Getting Attention.

In her free time, you can find Malou collecting pottery (she'd make her own if she had the equipment!) and propagating her houseplants.