Miami Ad School invites you to their event

Anatomy of a Lion: A Live Webinar on Award-Winning Strategy

About this event

Curious about what it actually takes to win the biggest awards in advertising?

Earning a Cannes Lion, a D&AD Pencil, or a Clio is not just about having a clever idea. It requires a flawless strategy, undeniable execution, and knowing exactly how to package your work for a global jury.

Join us for a live breakdown of what it takes to win on the world's biggest creative stage. Whether you are building your first portfolio or looking to break into a top-tier agency, understanding award strategy is exactly what separates good work from world-class work.

Meet Your Speakers:

  • Javier Mentasti: Executive Creative Director at Bombay, award-winning creative, and Creative Mentor at Miami Ad School Miami.
  • Vic Parizzotto: Associate Creative Director at MRM/McCann Worldgroup and Creative Mentor at Miami Ad School New York

What we will cover:

  • The Award Landscape: A look inside the biggest hardware in the industry and what each jury is actually looking for.
  • The Real ROI of Winning: How taking home an award fundamentally changes your career trajectory, salary potential, and industry visibility.
  • Dissecting a Winning Campaign: The exact anatomy of the work that gets noticed, from finding an undeniable insight to building the final case study.
  • The Miami Ad School Advantage: How our students consistently build award-winning portfolios and take home global honors before they even graduate.

Reserve your spot today and learn how to build a book that top agencies cannot ignore.

Hosted by

  • Team member
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    Rebecca Rovirosa CCO

    With over 20 years of experience, Rebecca Rovirosa is the CCO of Miami Ad School, President of the American Advertising Federation (AAF) of Miami and Founder of L'epic Miami.

  • External speaker
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    Vic Parizzotto ACD - Art Director & Illustrator @ MRM/McCann World Group

    Vic Parizzotto is an awarded Associate Creative Director and mentor known for creating bold, playful, and innovative campaigns. With a love for pop design, connecting with youth culture, and embracing digital work, she brings a fresh and impactful approach to every project. Her work has earned recognition from top awards, including Cannes Lions, The One Show, Clio Awards, and D&AD. Vic has worked with big-name brands like Durex, PlayStation, USPS, and Starbucks, always pushing the boundaries of creativity. She’s also a passionate mentor at Miami Ad School, helping the next generation of talent find their voice and develop their storytelling skills. Her expertise and playful touch are shaping the future of advertising, both through her work and as a jury member for events like The AdForum #Phnx Awards, Clio Awards, and D&AD.

  • External speaker
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    Javier Mentasti ECD @ Bombay

    I started in a meat packing plant. Got into advertising by accident. Stayed because I like winning arguments with ideas. Over 20 years, I’ve helped brands like Coca-Cola, Heineken, and Nestlé earn attention, not just awards. I’ve led 250-person teams, pitched heart-shaped ideas about Maradona, launched agencies in 3 countries, and mentored creatives who now lead. My specialty? Creative that’s culturally sharp, strategically brutal, and occasionally nuts. Titanium Lion. D&AD Yellow. 30+ Cannes. But also: Doritos Super Bowl shortlist from a student I taught. That one stays with me.

Miami Ad School

Your Creative Career Starts Here

At Miami Ad School, we teach young creatives to harness their superpower and build lucrative and long-lasting creative careers. We do it by focusing on practical education.

Here, you'll learn by trying real-world projects assigned and judged by working professionals.