The New Rules of Insight: What GLP-1 Is Teaching Us About AI-Driven Qual

From healthcare to wellness, brands are grappling with fast evolving consumer expectations around body image, self-care, and stigma. Few trends spotlight this shift more clearly than the rise of GLP-1 drugs. 

In this webinar, we’ll use GLP-1s as a real-world lens to explore how AI-powered qualitative research can uncover the emotional and cultural drivers of behavior…  Insights that apply across any category where personal identity and health intersect. Through original research using BoltChatAI’s Moderation, Meta-Analysis, and Dynamic Persona tools, we’ll surface what consumers are really saying and feeling beyond the headlines, hashtags, and socially filtered responses.

You’ll see how modern qual methods make it possible to map shifting narratives over time, capture candid reflections in judgment-free environments, and reveal unmet needs that static segmentations miss. Whether you work in healthcare, beauty, nutrition, or any emotionally complex brand space, this session will help you move beyond claimed behavior and into real human insight.

What You’ll Learn:

• How to use AI-moderation to uncover more honest feedback in areas where consumers typically self-censor.
• Methods for tracing narrative and emotional shifts using Meta-Analysis across studies and time.
• How to build Dynamic Personas that reflect real-time consumer evolution… Not just fixed traits.