About this event
Rowan will outline the importance of demonstrating brand purpose - particularly in uncertain times, when people are looking to businesses they trust for the right messages. She will run through an approach to uncovering and defining purpose, and share learnings of what does and doesn't work in forming a narrative which brings this purpose to life.
About Rowan
Founder and Managing Director of brand purpose agency Rationale, Rowan Morrison is a highly experienced business and agency leader, writer and marketing consultant. She has over 20 years’ experience in agency leadership, working with and advising clients including management consultancies, third sector businesses, government and global blue chip, retail and financial services brands.
Hosted by
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Team member
Rob John Managing Director @ The CMAT
I work with the content marketing industry, both in the UK and overseas. Working closely with publishers, agencies, and in-house content creators, the team and I are able to continuously help educate those in the industry, whilst engaging and growing the wider content community.
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Guest speaker
Rowan Morrison Founder and MD @ RationaleG
Founder and Managing Director of brand purpose agency Rationale, Rowan Morrison is a highly experienced business and agency leader, writer and marketing consultant.
