About this event
Decode the “Green Wave” - Fashion & Sustainability in China
The COVID-19 crisis has driven the Chinese fashion market towards a greener era. Environmental, societal, and political shifts have accelerated, with a focus on a more sustainable future.
Emerging fashion brands such as Veja, Nanushka, and Freitag are winning over Chinese consumers with their eco-friendly positioning, while established brands such as Cartier, Bvlgari, and Longchamp are consolidating their achievements in the market with more green initiatives.
In this webinar, we will identify main market & consumer trends, key initiatives, and significant innovation best practices that were accelerated during Covid-19 in the sustainability sector. The Chinese fashion industry is undergoing a profound transformation towards greater sustainability, with the whole fashion industry striving to meet the growing demand for eco-friendly products.
Agenda
I. Understand the Major Shifts in China Regarding Sustainability
Market, consumer & social evolutions
II. Decode the Green Approach of Brands that Win in China
Fashion & luxury brands’ inspiring initiatives to surf on the wave
III. Championing Sustainable Fashion in China: Perspectives from Our Invited Experts (Round Table)
Guest speakers to share their points of view & vision
Register now to find out more!
Hosted by
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Guest speaker
Gracy Sun Senior Client Partner @ WITH ParisG
With in-depth knowledge of the luxury industry across multiple sectors and markets, Gracy has solid experience in luxury branding, project management, strategy consulting, trend and consumer evolution forecast, digital animations & innovations, etc.
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Guest speaker
Adrian Lopez Velarde Co-Founder @ DessertoG
Co-founder of Desserto, a company focused on highly sustainable plant-based materials, an alternative to leather made from cactus, known for its great softness to the touch, while offering good performance for a variety of applications and complying with the most rigorous quality and environmental standards.
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Guest speaker
Yushui Han Consultant @ WITH ParisG
3 years of experience in digital marketing project management in luxury fashion industry, specializing in China E-commerce and retail strategy. Support the business strategy with both strategic & operational approaches, having a curious, positive and proactive mindset.
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Guest speaker
Astrid Dang Strategic Projects Director @ ZADIG&VOLTAIREG
10+ years of experience in strategic project management of fashion brands. Astrid made significant contributions to the rapid expansion of Zadig&Voltaire's presence in the Greater China, she is currently dedicated to driving the global acceleration project of the entire Zadig&Voltaire group, which includes key initiatives related to branding, sustainability, CRM, etc.
WITH PARIS
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In a digitalized world, we are the dots to unlock the potential of new marketing realities and facilitate their implementation.
