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About this event
Insights teams are under increasing pressure to move faster, maintain research quality, navigate the opportunities and risks of AI, and demonstrate measurable business impact. Meeting those expectations requires more than delivering insights. It requires helping organizations make better decisions.
In this webinar, Greenbook and CMB will explore a decision enablement approach to modern insights. Using CMB's proprietary Brand Trust research and an illustrative OpenAI case study, the discussion will examine how organizations can generate, extend, integrate, and activate insights to support faster, more confident decision-making. You'll also see how AI and human expertise can work together to bring research closer to the moments where business decisions are made.
Whether you're looking to extend the value of existing research, monitor emerging changes, or help stakeholders act with greater confidence, this session offers actionable approaches for making insights a more strategic part of organizational decision-making.
What You’ll Learn
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Monika Rogers is a strategic growth leader with experience building brands and leading sales and marketing teams. As CMB's VP, Growth Strategy, she oversees Business Development and Marketing in close partnership with Account Executives, Product Development, and Client Services. Before CMB, Monika was VP and Head of Client Services at Illuminas, leading account growth for F500 healthcare and tech brands, and previously launched and grew the research tech platform Digsite, which sold to QuestionPro in 2022. She started her career in Consumer Insights at General Mills, later holding innovation and brand strategy roles at advertising and brand consulting agencies. Monika holds a master's degree in marketing from the University of Wisconsin-Madison, where she taught graduate and executive education classes.
Seth joined CMB in 2020 and brings twenty years of domestic and international market research experience, designing and implementing custom research programs both domestically and internationally to address client business decisions using a variety of study methodologies such as segmentation, path to purchase, discrete choice, and biometrics. As AVP, Insights & Strategy Operations at CMB, he oversees one of four business units, managing a team of Project Managers to ensure end-to-end project delivery. He has a broad range of experience across many industries, with past clients including, Pfizer, AstraZeneca, Bank of America, Fidelity, Best Buy, Burger King, and Wrigley’s. Seth holds a M.A. degree in Sociology from University of Chicago and a B.A. in Urban Studies and Sociology from University of Pennsylvania.
Chris leads CMB's Tech & Telecom practice, bringing over twenty years of telecom and high-tech industry expertise as a market researcher, industry analyst, and consultant. He has managed large, complex projects for clients including Apple, Cisco, Dell, Comcast, and Oracle, with functional expertise spanning market segmentation, new product development, brand positioning, and customer loyalty optimization. Fluent in Spanish, Chris was previously Director of the Latin America group at Pyramid Research. He holds a B.A. in Economics and International Relations from Occidental College and an M.A. in International Economics and Latin American Studies from Johns Hopkins SAIS.
As Vice President of Advanced Analytics & Data Strategy, Kate leads CMB’s advanced analytics and data capabilities, driving innovation and shaping enterprise-wide strategy. With more than 15 years of experience across advanced analytics, data science, and analytics strategy, Kate has led global, cross-functional teams and tackled complex, high-stakes challenges. Her background combines deep technical expertise with strategic vision and collaborative leadership. At CMB, Kate oversees the Advanced Analytics and Data Management teams and plays a key role in advancing the firm’s purposeful use of AI and automation in modernizing research design and analytics to deliver smarter, faster, and more effective client insights. Kate holds an M.A. in Statistics and a B.S. in Mathematics from the University of Missouri.
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